Dabur is a leading FMCG company present in many segments viz. Home, Personal Care, Healthcare and Food. Although many of these verticals are mature, lower competitive intensity and innovation is expected to drive performance going forward. The covid – 19 pandemic has given a new lease of life to its healthcare range of products. It is for this reason we have an over weight rating. With > 50% sales from rural areas, Dabur is well placed in a market where growth is higher. Management under new CEO is focusing on top 10 brands to drive growth at a rate higher than its decadal past and higher than industry levels. Rising imput costs is a cause for concern but selective price increases should mitigate this threat – 09-08-2021 Price: 582.05 Rating: Over Weight Recommendation: Buy
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