IndiaMART InterMESH Ltd is India’s largest online B2B marketplace for business products and services. Increased penetration of computers and mobile phones has led to increased search of suppliers online, where IndiaMart with its digital model plays a critical role. The company provides a reliable base of suppliers and acts as a business directory. The focus is on small and medium enterprises and sizable listing is its key competitive advantage. The company charges subscription for usage and is not as such engaged in the actual transaction. Slow down in business environment and therefore lower ad spends is a risk factor and the prime reason for soft topline growth in recent quarters. We have an over weight rating despite flat near term working due to excellent long term prospects and dominant position in its industry
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